The White Walls Way has been developed by Malmesbury Area Pathfinders (MAP), with funding from the Steve Cox Mayoral Fund, Malmesbury Carnival, and Wiltshire Council's Malmesbury Area Board. MAP is a community group dedicated to promoting walking in North-West Wiltshire. MAP is part of MVCAP, a registered community charity (Reg: 1155592) based in Malmesbury, Wiltshire, UK.